Big Law

4th Circuit Backs Trademark Protection for Booking.com

Ironing out trademark standards for companies whose names link generic words with internet domains, the Fourth Circuit affirmed branding protection Monday for the travel website Booking.com.

The U.S. Patent and Trademark Office had argued that Booking.com could never be protected because the term is generic, not descriptive, but a federal judge in Virginia sided with the company in 2017, and the Richmond-based federal appeals court upheld that ruling 2-1 Monday.

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