Amazon is postponing its marquee shopping event Prime Day until at least early October.
The company had previously targeted September as the potential timing for Prime Day, but on Wednesday, Amazon informed third-party sellers that the date could be pushed back another month, according to the email, which was viewed by CNBC and first reported by Business Insider.
The email advises sellers to use the week of Oct. 5 as a “placeholder date” for Prime Day promotions and coupons, but cautions that “exact Prime Day dates have not been announced.”
“A definitive date will be announced as we get closer to the event,” the email states. “We are looking forward to seeing submissions that offer the most delight to customers during one of the biggest shopping days of the year, Prime Day!”
An Amazon spokesperson told CNBC in a statement: “We have not made any announcements regarding Prime Day.”