Sean “Diddy” Combs Sues the Co-Owner of His Tequila Brand for Racial Discrimination

Sean “Diddy” Combs is suing Diageo for racial discrimination, claiming that the spirits company that produces DeLeón — the tequila he co-owns with the company — failed to market DeLeón on par with its other brands, including Don Julio and George Clooney’s Casamigos brands.

In a lawsuit, filed Wednesday, Combs said that Diageo “kneecapped DeLeon’s sales growth for nearly a decade” because the company considered it a “Black” brand and marketed it to only “urban customers.” The suit also alleges that Diageo also neglected marketing for Ciroc, Diddy’s vodka brand he also co-owns with the company.

Tequila sales have grown in the United States in recent years, according to data from Distilled Spirits Council of the United States. However, Combs said that his tequila brand hasn’t benefited from the same growth as Casamigos or other tequilas. He said following Diageo’s 2017 acquisition of Casamigos, the company “effectively abandoned” Diddy’s brands and didn’t give them the same marketing compared to White-owned brands.

Read the source article at krdo.com