Big Law
David’s Bridal Acquire Online Wedding Website
Dive Brief:
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David’s Bridal has acquired the online wedding site Rustic Wedding Chic, the retailer announced on Tuesday. Maggie Lord, founder of the site, will join David’s Bridal as head of strategic partnerships and will report to Kelly Cook, chief marketing and IT officer.
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David’s Bridal said it decided to acquire the company because it served as a source of inspiration for brides. Under the leadership of David’s Bridal, the site will continue publishing wedding photography, wedding planning articles, DIY projects and other nuptial resources, per the company statement.
