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Civil Plaintiff

As Baby Powder lawsuits mounted, J&J marketed to minority women

In 2006, an arm of the World Health Organization began classifying cosmetic talc such as Baby Powder as “possibly carcinogenic.” 

J&J, meanwhile, looked for ways to sell more Baby Powder to two key groups of longtime users: African-American and overweight women. The “right place” to focus, according to a 2006 internal J&J marketing presentation, was “underdeveloped geographical areas with hot weather, and higher AA population,” the “AA” referring to African-Americans.

Read the source article at reuters.com

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