CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) on Wednesday announced a multi-year partnership to develop new, diverse content.
The agreement entails the production of “scripted, unscripted and documentary content for linear television networks and streaming platforms,” it was announced.
George Cheeks, president and CEO of the CBS Entertainment Group, said in a statement provided to CNN that “an important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system.
“There is no better partner than the NAACP — the preeminent civil rights organization in our country — to help us find, develop and tell these inclusive stories,” he said. “At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”