Civil Plaintiff

Court Revives Cheez-It Class Action Over Healthful Branding

Reviving a federal class action over healthful branding that appears on boxes of Cheez-Its, the Second Circuit found Tuesday that the “whole grain” slogan could mislead consumers.

While Cheez-Its usually come in a package that says either “Whole Grain” or “Made with Whole Grain,” the ingredients list puts enriched white flour at the top.

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