Warner Bros. Discovery Signs Deal with Startup VideoAmp

Warner Bros. Discovery has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday. 

The contract is a significant moment for VideoAmp, a startup advertising measurement platform that has recently been growing its list of clients ahead of this year’s upfronts in spring, when TV networks look to secure long-term commitments from advertisers. Warner Bros. Discovery owns traditional TV networks and streaming services.

The deal also gives Warner Bros. Discovery another data set to provide to advertisers at a time when the industry is considering alternatives to legacy measurement firm Nielsen, which was put under the microscope during the Covid pandemic when questions arose regarding its measurement panels. Warner will be using both Nielsen and VideoAmp.

Read the source article at cnbc.com