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Big Law

FTC Continues to Focus on Ad Agency Liability

The Federal Trade Commission is evaluating advertising agency liability for deceptive marketing with greater frequency.  Whether or not a company describes itself as an “ad agency,” it may still be held responsible for illegal acts or practices depending upon the facts.

The ad agency’s role in deceptive marketing campaigns is often a dispositive factor, but not the only one.

Read the source article at Legal News & Business Law News

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