Consumer Law

FTC worried that lawyers’ advertisements illegally frightening potential clients

As a federal agency considers whether lawyers are illegally frightening potential clients who see their television commercials, research shows drugs like Invokana and Truvada are among the most popular subjects of lawyer spending.

the Federal Trade Commission sent letters to seven legal practitioners and lead generators over their claims in TV ads. The commercials at issue possibly misstate whether pharmaceuticals have been recalled or the seriousness of side effects.

The agency’s announcement specifies that the ads regard blood-thinners and drugs for diabetes, acid reflux and high blood pressure, among other conditions. 

Research provided by X Ante, using Kantar CMAG data, shows Invokana lawyers and lead generators spent an estimated $5.3 million on television advertising from January through August of this year. 

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