Big Law
Vox Media Acquires Group Nine
Vox Media announced that it has signed an agreement to acquire Group Nine Media, creating one of the industry’s largest pure-play digital media players.
Terms of the deal were not disclosed. The all-stock deal is expected to give Vox Media a 75% ownership stake in the combined company, which will be run by Vox Media CEO Jim Bankoff (who also will be chairman). The companies said the merger is expected to close in early 2022 subject to customary closing conditions and regulatory approvals.
The deal will create a company with about 2,000 employees, combining the likes of Vox Media’s New York magazine, SB Nation and the Verge with Group Nine’s Thrillist, The Dodo and NowThis.
