Juul Labs paid a company to place ads on student-focused websites including the Cartoon Network, Nickelodeon and Seventeen magazine, according to a lawsuit filed Wednesday by Massachusetts Attorney General Maura Healey.
The suit, based on the findings of a two-year investigation, contradicts the e-cigarette company’s denial that it sought out teenagers to buy its products.
Healey opened an investigation into Juul in 2018 over concerns about the marketing and sale of e-cigarettes to minors. The claims in the filing are the strongest to date confirming Juul’s influence on young people.
“Juul is responsible for the millions of young people nationwide addicted to e-cigarettes, reversing decades of progress combatting underage tobacco.” -Maura Healey said in a press conference Wednesday