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Big Law

iHeartMedia Acquires Triton Digital for $230M

NEW YORK–(BUSINESS WIRE)–iHeartMedia (NASDAQ: IHRT), the No. 1 audio company in America and the No. 1 podcast publisher globally, today announced it has entered into an agreement with The E.W. Scripps Company (NASDAQ: SSP) to acquire Triton Digital®, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments.* With this acquisition, iHeartMedia will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach, or distribution method.

The addition of Triton Digital’s vast array of infrastructure and measurement solutions will complement iHeartMedia’s current advertising technology services, data platforms, and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.

The acquisition of Triton Digital is the latest of iHeartMedia’s investments in the audio technology space, and further enhances its position as the leader in audio. Most recently, in October 2020, iHeartMedia acquired Voxnest, the leading marketplace for podcasts and provider of podcast analytics, enterprise publishing tools, programmatic integration, and targeted ad serving. Over the past two and a half years, the company has also acquired Jelli Inc, the pioneering technology that offers marketers a digital-compatible buying platform for broadcast radio that includes programmatic buying, data targeting, and creative optimization; Radiojar, the centralized, cloud-based audio playout platform, through iHeartMedia, Inc.’s subsidiary RCS; and Unified, the leading social advertising data intelligence platform and solutions provider.

Read the source article at businesswire.com

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