Consumer Law

NBCUniversal Hit With $2.8B Lawsuit By Teeth Straightening Company

Thanks to a multibillion-dollar defamation lawsuit filed today from a direct-to-consumer teeth-straightening company, Cesar Conde won’t be getting much of a honeymoon as the newly installed chief of the newly formed NBCUniversal News Group.

“SmileDirectClub gave NBC every opportunity to retract this defamatory report and correct the record voluntarily,” said the action against NBCUniversal Media LLC and reporter Vicky Nguyen that hit the docket in the Tennessee courts on Monday from the teledentistry organization over a critical February report from NBC News. “NBC chose not to so,” says the $2.85 billion-seeking suit.

“At that point, the company had no choice but to bring this lawsuit to defend its brand and the reputation of hundreds of doctors who are using SmileDirectClub’s telehealth platform to treat patients every day,” the Benesch, Friedlander, Coplan & Aronoff-represented company adds in its jury-demanding filing. “With this lawsuit, SmileDirectClub is not just holding NBC accountable for its misconduct, but it is also telling its affiliated doctors and shareholders that SmileDirectClub stands by their side and will fight to protect their interests and reputations.”



Read the source article at Deadline

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