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Salesforce Integrates the First Set Slack Features Since Its Acquisition

Following the Slack acquisition closing on July 21, Salesforce today announced the first set of its features that integrate Slack’s products, including for Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. The enhancements are designed to connect employees, customers, and partners in a single platform, Salesforce says, with the ultimate goal of helping to close deals, resolve cases, and optimize sales campaigns.

Slack also announced that it’s donating $54 million to the Salesforce Foundation as part of its Slack for Good commitment to increase the number of historically underrepresented peoples in the technology industry. Slack for Good’s strategic grant-making will now be integrated into the Salesforce Foundation, and starting this fall, Slack employees will be able to participate in Salesforce’s Volunteer Time Off program.

Salesforce first announced that it would acquire Slack in December 2020 for $27.7 billion, a purchase widely seen as a play for a workplace collaboration market experiencing pandemic-accelerated expansion. Slack, which went public on the New York Stock Exchange last June, has more than 3 million subscribers across 43% of Fortune 100 businesses. And it’s poised for further growth — 90% of companies plan to combine remote and onsite work through collaboration tools going forward, according to McKinsey.

 

Read the source article at VentureBeat

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