Big Law
McDonald’s Will Sell Tech Company Dynamic Yield to Mastercard
McDonald’s said Tuesday it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.
The fast-food chain had bought Dynamic Yield, which specializes in personalization and decision logic technology, in 2019, in a bid to personalize its drive-thru experience.
It was a rare acquisition for the company and marked McDonald’s biggest deal in two decades. Sources familiar with the terms had told CNBC the transaction was valued at more than $300 million.
