Taco Bell Wins ‘Taco Tuesday’ Trademark Fight

Taco Bell has won its fight over the “Taco Tuesday” trademark in all 50 states now that lone holdout — a restaurant in New Jersey — has “parted ways” with the term.

The chain’s months-long efforts to cancel usage of the trademark ended Tuesday, with Taco Bell saying that its “ambitious goal has been met” after Gregory’s Restaurant and Bar in Somers Point, New Jersey, forfeited its trademark this week after more than four decades of owning it. Taco Bell didn’t reveal if a financial settlement was involved.

“The response we’ve seen over the last six months since taking action to free ‘Taco Tuesday’ is the exact reason we felt it was worth freeing it in the first place,” Taco Bell’s chief marketing officer Taylor Montgomery told CNN.

Read the source article at CNN