August 16, 2018

Sports Drink Wars: Coca-Cola Acquires BodyArmor Stake In Challenge To Gatorade

The Coca-Cola Company’s Powerade may never been able to match up with PepsiCo, Inc’s Gatorade, but Coca-Cola has a new plan to win the sports drink wars.

Coca-Cola announced Tuesday it has acquired a minority stake in the fast-growing sports drink company BodyArmor, with a path to ownership under defined terms. The terms of the deal were not disclosed.

Read the source article at

Additional Articles You May Like

Sign Up To Receive Our Free Newsletter