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Sports Drink Wars: Coca-Cola Acquires BodyArmor Stake In Challenge To Gatorade

The Coca-Cola Company’s Powerade may never been able to match up with PepsiCo, Inc’s Gatorade, but Coca-Cola has a new plan to win the sports drink wars.

Coca-Cola announced Tuesday it has acquired a minority stake in the fast-growing sports drink company BodyArmor, with a path to ownership under defined terms. The terms of the deal were not disclosed.

Read the source article at benzinga.com

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