Chipotle Sues Sweetgreen for Trademark Infringement Over Burrito Bowl

Sweetgreen’s stock closed down 6% Wednesday after Chipotle Mexican Grill
filed a lawsuit against the salad chain alleging trademark infringement over its new “Chipotle Chicken Burrito Bowl.”

Chipotle filed the suit in California federal court Tuesday, less than a week after Sweetgreen launched the menu item.

When the new bowl was announced on Thursday, Sweetgreen co-founder and Chief Concept Officer Nic Jammet said in a statement that the name was inspired by its use of “bold chipotle spices.” Chipotle said in its complaint that it sent Sweetgreen a cease and desist notice and asked the company to drop “chipotle” from the name when it heard about the Chipotle Chicken Burrito Bowl, but Sweetgreen never responded. (Sweetgreen told CNBC on Wednesday the company responded to the cease and desist on Tuesday, after the lawsuit was filed.)

Read the source article at cnbc.com