Nissan Expands Research Ties in China in an Attempt to Regain Market Share

Nissan Motor Co. is expanding its research ties with a leading Chinese university as it and other foreign car companies try to claw back market share in the important Chinese market.

The Japanese automaker announced Sunday that it would launch joint research next year with Tsinghua University on reaching Generation Z — defined for this project as those born between 1995 and 2009 — and on the social responsibility of automakers in battery recycling, charging stations and other electric vehicle-related issues.

The major auto companies were caught flat-footed by a boom in electric vehicles in China that has given rise to new Chinese competitors that have gobbled up market share at home and are now moving into Southeast Asia, Europe and other overseas markets. Nissan’s sales in China plunged 34% in the six months from April to September compared with a year earlier.

Read the source article at AP News