Big Law
Cinemas Go Beyond Studio Marketing to Lure Moviegoers
“If you build it, they will come.”
Universal’s president of domestic theatrical distribution borrowed the iconic line from “Field of Dreams” during the studios slate presentation at CinemaCon on Wednesday to describe how moviegoers are flocking back to theaters now that there is a steady stream of content available.
Domestic ticket sales for the first four months of the year may be down around 44% compared with 2019 pre-pandemic levels, but cinemas are seeing significant gains over last year.
Blockbuster titles like Warner Bros.′ “The Batman,” Paramount’s “Sonic 2″ and the Marvel-Sony’s “Spider-Man: No Way Home” have led to a 338% increase in ticket sales from 2021, reaching $1.95 billion, according to data from Comscore.
