Adidas Renews Deal with Major League Soccer for $830 Million

Major League Soccer and sportwear giant Adidas agreed to a multiyear extension of their partnership.

The deal, announced days before MLS kicks off its 28th season, goes through 2030 and is valued at $830 million, according to a person involved in the deal. It represents Adidas’ largest-ever investment in North American soccer.

Their current contract, set to expire next year, was signed in 2017. At the time, it marked a record-breaking deal for North American soccer for Adidas. That deal was valued at $700 million.

Under the terms of the new agreement, Adidas will continue to supply the league with branded apparel, footwear, training gear and the official match ball.

Read the source article at cnbc.com