Consumer Law

Advertisers Sue Google for Allegedly Inflating Video Ad Metrics

If an advertisement autoplays for a bot on a site that’s not publicly listed or indexed by search engines, does anyone see it? According to Google, people do see the ad, which has led to a purported class action against the company that claims it overcharges advertisers for the “privilege of autoplaying their advertisements into the void.”

A suit filed against the Alphabet-owned company on Wednesday accuses the tech giant of misleading advertisers about its “TrueView” ad program by inflating metrics on its ads, which are allegedly displayed as muted, autoplaying videos and served on unlisted webpages in violation of promised standards.

TrueView is Google’s “proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web,” in which advertisers only pay for actual views rather than impressions. The ads ask users if they want to skip the video after 5 seconds. Google’s policies state that ads must be skippable, audible and that playing the video can’t solely be initiated by passive user scrolling.

Read the source article at The Hollywood Reporter

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