Adweek Acquires An Events and Content Company Named Social Media Week
Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers, media, and technology companies.
“The SMW acquisition is an important step forward in deepening our connection with these influential and rising marketers,” said Adweek CEO Jeff Litvack. “Social media has always been a critical way for brands to reach and interact with their consumers, and 2020 has further thrust it into the spotlight.”
Adweek will acquire Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights, and its recently launched streaming platform SMW+. Terms of the transaction were not disclosed.
Toby Daniels, who founded Social Media Week in 2009, will join Adweek as chief innovation officer, overseeing the SMW business. “Joining forces with Adweek represents an opportunity to work with a world-class team, accessing a full spectrum of capabilities which will not only help to extend the Social Media Week brand and offering but also help us better serve our community and our partners,” said Daniels in a statement.
