Amazon, Tripadvisor and Other Companies Form a Coalition to Combat Fake Reviews

Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews.

Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor said in an announcement they’re launching a coalition that aims to protect access to “trustworthy consumer reviews” worldwide.

The companies said the members of the group, which will be called Coalition for Trusted Reviews, will look for best practices for hosting online reviews and share methods on how to detect fake ones. That will include developing standards for what constitutes a fake review and sharing information about how bad actors operate.

Read the source article at AP News