Big Law

AMC Plans to Invest Millions in TV Ads for the First Time Ever

More than a hundred years after its founding, AMC Entertainment is doing something it’s never done before — advertise on television.

On Wednesday, the world’s largest theater chain announced it would spend more than $25 million on a multimedia campaign featuring Academy Award-winning actress Nicole Kidman.

The ads will break online and on social media on Wednesday. Versions for network TV will begin airing on Sunday.

The move comes after the company endured last year’s coronavirus pandemic disruptions, staved off bankruptcy and raised around $1.8 billion in cash. Armed with those funds, AMC has sought out new cinema leases, invested in fresh payment options like bitcoin, and is seeking to increase the variety of its content offerings to include sports and pretaped concerts.

Read the source article at cnbc.com

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