Amex Partners With F1 in First New Sports Sponsorship for a Payment Company in Over a Decade

American Express on Monday announced a multi-year partnership with Formula One in the first new sports sponsorship in more than a decade for the global payment company.

The deal to become the official payments partner of F1 in the Americas is Amex’s first multi-market sports partnership and spans the global racing series’ stops in Austin, Texas; Mexico City; São Paulo; Las Vegas; Miami and Montreal. American Express will also sponsor F1 Academy.

F1 races this weekend at Circuit of the Americas in Austin, in Mexico City the next weekend and then Brazil before the inaugural Las Vegas Grand Prix in November.

Read the source article at AP News