Apple Enters Into 10-Year MLS Partnership with Launch of Season Pass

After taking its first dip into sports streaming last year, Apple is now immersing itself.

The tech giant kicked off a 10-year partnership with Major League Soccer on Wednesday with the launch of Season Pass on Apple TV+.

“This is very important for us. It is one of the key things we are doing this year and for the next 10 years. We’re now part of a family together,” Apple CEO Tim Cook said during a presentation for MLS players, owners and media at Apple Park last month.

Read the source article at apnews.com