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Big Law

Apple Original Films and Nike Partner For a Multi-Year Movie Deal

Apple Original Films has reportedly signed a long-term deal with Nike’s dedicated production label, Waffle Iron Entertainment to develop and produce sports films.

As reported by Deadline, the two companies will join forces on a slate of films which will inspire the next generation of athletes and celebrate the power of sport, capitalising on the unprecedented popularity surrounding sports rights and the upsurge of athletic-focussed shows, documentaries and films.

The Swoosh have an array of talent on their roster whose stories are primed for exploring on a larger film basis. With ballers such as Kylian Mbappé, Alexia Putellas and Marcus Rashford having incredible moments and stories in their young careers so far and the likes of US Open winner Emma Raducanu, NBA MVP Giannis Antetokounmpo and Colin Kaepernick also on their books, this partnership has plenty of options to explore when it comes to longer-form sports story-telling.

Read the source article at VERSUS – Change the Game.

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