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Toy Maker Mattel Renews Its Licensing Deal With Warner Bros. Discovery

Toy maker Mattel is renewing its licensing deal with Warner Bros. Discovery Global Consumer Products.

Mattel will continue as a Warner Bros.’ toy licensee for categories including preschool, plush, dolls, vehicles, games, and novelty toys. It will develop and market products for more than 50 Warner Bros. Discovery brands and franchises including DC Universe, DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts and Ted Lasso.

Specific terms weren’t disclosed.

“Mattel is incredibly proud of our two-decade long partnership with Warner Bros. to create products for fans featuring their favorite Warner Bros. characters and storylines,” Nick Karamanos, Mattel’s senior vice president of entertainment partnerships, said in a statement on Tuesday.

Read the source article at AP News

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