Buc-ee’s Files Trademark Infringement Lawsuit Against Ohio-Based Mickey’s Arguing Moose Logo is Too Similar

Buc-ee’s has filed a federal lawsuit, claiming trademark infringement against the Ohio-based Mickey’s chain of convenience and gas stations. The suit argues Mickey’s “moose” mascot and logo is too similar to Buc-ee’s iconic beaver. The court will have to consider the two cartoonish animal caricatures that each face to the right, with wide eyes and smiles. In its filing, Buc-ee’s says the similarity “is likely to cause confusion among customers.”

Mickey’s has 42 locations, all in northern Ohio. Online photos suggest the store designs are unique and different from Buc-ee’s locations. It’s new logo was introduced last summer.

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