Consumer Law

Class Action Lawsuit Alleges ZYN Nicotine Pouches Are Deceptively Marketed as Healthy

Philip Morris deceptively marketed and promoted to teens and others that ZYN nicotine pouches were healthy and a nicotine-cessation device, a new ZYN class action lawsuit alleges.

A plaintiff using the name John Doe claims Philip Morris, despite marketing to the contrary, was aware the ZYN product had no health benefits, was not a proven or authorized cessation device and that using it would “merely lead to nicotine addiction.”

The ZYN class action also claims Philip Morris intentionally targeted the teen and youth demographic; the lawsuit says internal documents of an affiliate to the company argued “the importance of the youth and young adult market to the company’s success.”

Read the source article at Top Class Actions

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