Civil Plaintiff

Clothing Retailer Adore Me Settles Deceptive Billing Claims for $2.35 Million

Adore Me, an online lingerie retailer recently purchased by Victoria’s Secret, agreed to pay $2.35 million and offer refunds to settle charges by 31 U.S. states and Washington, D.C., that it deceptively marketed its VIP Membership program to consumers.

The states said Adore Me made enrollment the default selection when consumers made purchases, without properly disclosing they would be charged $39.95 a month unless they made additional purchases or decided to “skip” the charge before the sixth day of the month.

Adore Me was also accused of making it “extremely difficult” to cancel memberships, forcing consumers to forfeit store credits when they canceled, and using a fake “countdown clock” to mislead consumers into believing that discounts would expire when the clock struck zero.

Read the source article at finance.yahoo.com

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