Consumers Sue JCPenney Over Claims that the Store Advertises Fictitious Prices and Discounts

JCPenney advertises fictitious original prices for products on its website so that its sale prices appear to consumers like better discounts than they actually are, a new class action lawsuit alleges. 

Plaintiff Maria Carranza claims JCPenney misleads consumers about the market value of products it allegedly gives an inflated original price, in order to persuade them to make a purchase. 

Carranza argues JCPenney does further harm by allegedly artificially inflating the true market price of the products, which in turn raises a consumers’ “internal reference price” of what it should cost. 

Read the source article at topclassactions.com