CVS Hit with Class Action Lawsuit Over Allegations of False Advertising

CVS Pharmacy manufactures, labels, and sells “Certified Natural” CVS Health brand “Fluoride Free” and “Antiplaque & Whitening” toothpaste that neither reduces gingivitis nor has anti-plaque benefits. 

Plaintiff Erzen Krivca claims CVS falsely advertises the product to consumers who expect it to have non-fluoride ingredients that “have a therapeutically significant effect in reducing plaque and acting against gingivitis.” 

Krivca argues consumers are seeking out toothpaste products that do not contain fluoride — on account of a misbelief that the chemical is harmful — but rather “fluoride alternative ingredients” that remove or reduce plaque. 

Read more at topclassactions.com