Daily Mail Owner Files Antitrust Suit Against Google
The publisher of the Daily Mail has filed an antitrust complaint against Google and its parent Alphabet in the US over its advertising and search activities, dealing a setback to the tech company’s efforts to end its long-running war with news publishers.
The lawsuit filed by Associated Newspapers and Mail Media in the Southern District of New York seeks damages and injunctive relief against the tech giant for what it alleges is a “de facto bid-rigging scheme” and search bias on Google.
It comes a month after a new media law in Australia led Google to forge a global content deal with News Corp, which had long been its biggest antagonist. Discussions had also been taking place with the Mail over a similar truce, although Tuesday’s lawsuit pointed to a breakdown in the talks.
