Fanatics Is the Official Olympics Merchandise E-Commerce Partner
Fanatics, the licensed merchandise giant, landed another big deal this week. The company will become the official e-commerce partner of the Olympics, hosting and selling merchandise online in exchange for a percentage of the sales.
According to CNBC, the deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba).
The deal also includes licensing rights to previous Olympic games, allowing Fanatics to produce merchandise for events that have already happened. CNBC reported that the company plans to create a “heritage line” of apparel and souvenirs featuring the 1996 Atlanta Olympics, as well as an “Olympic Collection” of toys and sports equipment aimed at younger consumers.
