LONDON and NEW YORK, March 29, 2021 /PRNewswire/ — ELEVEN SPORTS is delighted to announce the acquisition of New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. The deal is subject to HSR approval.
The acquisition will bring together ELEVEN SPORTS’ 150+ commercial partners, 20 million+ users, and 30,000 hours of LIVE sport each year; with Team Whistle’s slate of original programming, 1,655 distribution channels, 629 million aggregated social media followers, and 4 billion monthly video views. The ELEVEN Group will house an extensive network of OTT and social platforms; proprietary streaming technology; data-driven production capabilities; and marketing and brand partnership services.
The newly expanded ELEVEN Group is building on the strong performance of ELEVEN SPORTS’ operations in Europe and Asia and Team Whistle in North America, in the face of Covid-19. Pro forma revenues for the combined Group will be in excess of US$300million for the financial year ending June 30th, 2021.