ESPN Inks $7.8 Billion Extension Deal for College Football Playoff Media Rights

Walt Disney said on Tuesday its sports network ESPN has extended its exclusive media rights for College Football Playoff (CFP) for six more years, through the 2031-32 season.

The deal is valued at $7.8 billion, according to an ESPN report.

Disney, along with Warner Bros Discovery (NASDAQ:WBD) and Fox Corp, is set to launch a sports streaming venture this fall, in hopes of drawing in younger viewers.

Read the source article at Investing.com