Faith-Based Streaming Service Pure Flix Merges With Hallmark Rival

Sony Pictures Entertainment and its streaming service Pure Flix are making room on the cable TV dial.

The company’s streaming service, known for faith-based content, is merging with Great American Media, a recent upstart cable rival to the Hallmark Channel.

The combination will give Pure Flix’s content a place in front of traditional TV viewers. It will also beef up the slate for Great American’s TV networks Great American Family and Great American Living.

Read the source article at cnbc.com