GameStop Agrees to $4.5M Settlement Over Alleged Sharing Of Customers’ Personal Information Without Consent

The electronics and gaming company agreed to pay $4.5 million in the class-action lawsuit Alejandro Aldana and Scott Gallie v. GameStop, Inc., which alleged that the company shared customers’ personal information without consent.

According to the suit, GameStop shared online video game customers’ personally identifiable information, which can include any details that can be traced back to an initial, like a date of birth, to Facebook via the Facebook Tracking Pixel (now known as Meta Pixel). Marketers use the data-gathering tool to collect information to target users with content and ads.

Read more at USA Today