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Big Law

GM Invests $81 Million to Hand Build Upcoming Exclusive Electric Cars

General Motors on Wednesday said it is investing $81 million at its global design and technology campus in suburban Detroit to hand build the upcoming Cadillac Celestiq – a new electric flagship car for the brand that will be produced in limited quantities.

The decision marks the first time GM will build a vehicle for commercial sales at its massive tech campus in Warren, Michigan. It also marks a pivot for Cadillac to offer a hand-built car, which is typically reserved for high-end sports cars and uber-luxury vehicles such as Bentley’s exclusive models, as GM pushes to revive the quintessential American brand into a tech-savvy EV carmaker capable of challenging Tesla.

“As Cadillac’s future flagship sedan, Celestiq signifies a new, resurgent era for the brand,” GM President Mark Reuss said in a statement.

Read the source article at cnbc.com

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