H&M Hit with Class Action Lawsuit Over Claims of Greenwashing

H&M is facing another class action lawsuit over allegations that its Conscious Choice collection amounts to greenwashing.

In the latest greenwashing case against the fashion giant, a claim filed in a federal court in Missouri is suing the retailer for “misleadingly, illegally, and deceptively” seeking to capitalise on consumer ‘green’ trends, where H&M customers are led to believe that Conscious Choice products are an environmentally responsible purchase.

The plaintiffs are claiming that consumers have been “hoodwinked into paying a premium for green products which weren’t green at all.”

Read the source article at chargedretail.co.uk