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Ice Cube’s Big3 Basketball League Strikes a Media Rights Deal With Triller

Social media company Triller agreed to a joint venture deal with rapper Ice Cube’s Big3 basketball league and will host its first all-star game, the parties told CNBC. 

Specific terms of the agreement were not made available, but Big3 and Triller will share advertising revenue earned from events. The companies will also share arena signage and will cross-promote their brands.

Big3 is a traveling circuit league and features former National Basketball Association stars playing in a three-on-three style format in the summer. Participants of the league usually earn roughly $10,000 per game plus bonuses that are tied to winning. Salaries can reach up to $100,000.

Read the source article at cnbc.com

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