JCPenney Announces Start of Three-Year Donation Partnership with Feeding America®

In an effort to better support America’s diverse, working families in need, JCPenney, in partnership with the JCPenney Communities Foundation, announced today that it has made a commitment to donate $500,000 to Feeding America by 2025 to help address food insecurity in communities across the U.S. JCPenney’s donation will support child hunger initiatives like the Summer Food Program, School Pantry Program and after-school food programs at a time when hardships are felt especially close to home and demand at food banks across the country remains high.

“From the recent hurricanes in Puerto Rico and Florida to the financial strains caused by inflation, this year has reminded us that when times are tough, the power of community can be transformational,” said Marc Rosen, JCPenney chief executive officer. “Helping our neighbors is core to our founding principle, the Golden Rule, and we are honored to join forces with Feeding America to support millions of families experiencing food insecurity.”

JCPenney will initiate the partnership with a $50,000 gift to Feeding America, which will be the exclusive nonprofit partner for the JCP Live Holiday Spectacular on Dec. 1, a Facebook Live hosted by the Backstreet Boys. Viewers can join in on the excitement as JCPenney unlocks additional donations for Feeding America during the world premiere of the music video of their new song “Christmas In New York” from their first-ever Christmas album, “A Very Backstreet Christmas.” Additionally, fans can purchase their new album online, plus get holiday questions answered, receive exclusive offers and giveaways, and sing along with the Backstreet Boys throughout the show.

Read the source article at businesswire.com