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Big Law

Peloton Shares Soar After Announcing a Partnership With Former Rival Lululemon

Peloton and Lululemon, former foes, are teaming up together.

The fitness companies announced a five-year “strategic global partnership,” which involves Lululemon ditching its Mirror fitness hardware and Peloton ending its private-label fitness clothing. Financial terms of the deal weren’t disclosed.

Beginning next month, Lululemon will make Peloton-branded fitness clothing, ending Peloton’s two-year-old attempt at producing fitness clothing in-house as a Lululemon rival. The clothing line sparked a lawsuit between the companies with Lululemon accusing Peloton of creating “copycat products.” The two companies settled the lawsuit last year.

Read the source article at CNN

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