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Big Law

Netflix Chooses Microsoft As Its Ad-Supported Subscription Partner

Netflix has named Microsoft as its partner for its ad-supported service, the companies announced Wednesday.

“Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.

The “Stranger Things” streamer, which has been struggling to retain and add subscribers, announced in April that it was planning on rolling out an ad-supported tier after years of resisting the move.

Read the source article at cnbc.com

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