Kraft Heinz Considers Selling Oscar Mayer Brand

Kraft Heinz (KHC.O), is exploring a sale of its Oscar Mayer meats business that could fetch anything between $3 billion to $5 billion, the Wall Street Journal reported on Monday, citing people familiar with the matter.

The Oscar Mayer business, known for hot dogs, bacon, ham, and bologna products, has had to deal with declining consumer demand in the face of a shift to healthier options.

The company also wrote down the value of its Oscar Mayer and Kraft brands in 2019.

Read more at Reuters