Kraft Heinz Seek to Undo 2015 Mega-Merger in Effort to Revive Old Brands

Kraft Heinz’s (KHC.O), potential spinoff of slower-growing brands such as Velveeta cheese is a risky last-ditch effort to boost returns by reversing its unsuccessful decade-old merger.

The Chicago- and Pittsburgh-based foodmaker is studying a potential spinoff of a large chunk of its grocery business, including many Kraft products, into a new entity, a source said on July 11, confirming a report in the Wall Street Journal. That entity could be valued at up to $20 billion on its own, which would make it the biggest deal in consumer goods so far this year.

Read more at Reuters