Krispy Kreme Is Looking to Sell Its Insomnia Cookies Unit

Krispy Kreme is exploring options for its Insomnia Cookies unit including a sale, the company said on Tuesday, as it renews its focus on its main business of selling doughnuts.

The move comes at a time when several U.S. packaged food companies, including Campbell Soup and JM Smucker, have struck deals to revamp their brand portfolios amid fading pandemic-era growth and benefits from higher prices.

Insomnia Cookies, which operates in three countries with over 250 bakeries, is expected to deliver revenues of about $230 million in fiscal year 2023, Krispy Kreme said.

Read the source article at Yahoo Finance